A sampling of social media posts and campaigns for Special K.
PARTNERS
Prashant Nashi, CW
Suzanne Winn, CD
David Boensch, CD
#BERRYAMORE
ROLE
Design, Art, Hand Lettering
Social posts. People really love Special K Red Berries Cereal. In this campaign, that infatuation is referred to as #berryamore. I was called in on the production end of this campaign. Turning ideas and sketches into what you see here. This became one of Kellogg’s most successful social media campaigns ever. Their engagement rate benchmark is a shade under 6%; #berryamore landed at 10%.
#SMASHTEMPTATION
ROLE
Photography, Food Styling, Retouching
We created these as an extension of a masterbrand campaign.